0414 490 842 hello@susanahands.com.au
I'm Susana Hands, a dedicated wife and proud mother of two incredible children, Thalia 19 years old and Luca who is 13. My entrepreneurial journey began in 2009 when I ventured into the world of business ownership with Twinkle Toes Baby Hands and Feet Sculptures and Photography Franchise, becoming the pioneer Franchisee to launch Twinkle Toes Photography in Sydney, NSW.
By 2013, I founded my own business, Created By Hands, where I successfully franchised and sold 7 franchises within the first year. This experience provided invaluable lessons in business management, from creating and selling a franchise business to building one from the ground up and transitioning into a franchise model.
Throughout this journey, I acquired skills that surpassed traditional education, mastering the intricacies of franchise recruitment, training, and upskilling individuals to operate their own franchises across Australia. Guiding aspiring entrepreneurs through the process of purchasing franchises, whether startup ventures or established businesses such as Signarama and Fully Promoted, became a passion of mine. From all of this experience gained, I am a:
I specialise in empowering you through education in franchising, helping you build resilience and paving your way to success.
I envision a future where you are empowered and resilient to lead impactful change, break barriers, and inspire generations, creating a world of boundless opportunity and equality in the franchise industry.
Whilst working with a prominent US franchise company, I exceeded sales targets and travelled to exotic destinations. However, I realised that my true passion lies in working closely with individual entrepreneurs, helping you realise your business aspirations and achieve your business goals.
Have you recently purchased a franchise business? Or are you seeking to build, grow and expand into the franchising industry? I help Franchisees, Franchisors and independent business owners through franchise business coaching to achieve your business goals and make your dreams into reality.
Chief Financial Officer (CFO)
Tim brings a wealth of financial expertise as CFO. With a strong background in financial strategy, budgeting, and operational efficiency, Tim ensures the business remains financially robust while supporting its growth. His meticulous approach to financial planning and keen analytical skills help drive informed decision-making across all aspects of the company.
Director of Marketing & Strategy
With 20+ years of experience, Mazzy specialises in e-commerce strategies, impactful campaigns, and SEO solutions. She excels at building funnels, optimising Facebook ads, and creating customer-first strategies. She aligns sales, marketing, and operations to deliver measurable results to help businesses thrive in the digital world.
Head of People & Operations
Thalia oversees the day-to-day operations, ensuring everything runs smoothly and efficiently. She brings strong organiational skills and an eye for detail. She manages projects, coordinates teams, and ensures that every aspect of the business aligns with its goals. Thalia’s passion for operational excellence ensures clients receive top-tier service and support.