0414 490 842 hello@susanahands.com.au
Start, Grow & Scale
Considering Franchising, Licence or Partnership Arrangements? 90 Days to Clarity to Sell & Onboard Successfully
How I can help you?
Already A Franchisor
Looking For A Franchise
Already A Franchisor
Finding and Onboarding the Right Franchisees
Are you struggling with finding buyers who converts into a successful Franchisee? Effective recruitment is critical to franchise success. I help Franchisors attract, evaluate, and onboard your ideal Franchisees through a structured process, building a foundation for long-term, sustainable growth. Eliminating leads that don't convert.
Looking To Expand
Looking For A Franchise
Already A Franchisor
Transform Your Business into a Franchise
Have you considered franchising your business but unsure where to start? I guide independent business owners through the franchising process, from creating scalable systems and ensuring a smooth and profitable transition. Together, we’ll build a scalable franchise model that attracts the right partners for long-term success.
Looking For A Franchise
Looking For A Franchise
Looking For A Franchise
Find the Perfect Franchise for You
Are you looking at buying a franchise? Navigating franchise systems can be overwhelming. I help independent buyers identify and evaluate franchise opportunities that align with your goals, values, and lifestyle. Through in-depth assessments and expert guidance, I’ll ensure you choose a franchise that’s the right fit for your personal and financial aspirations.
Hello, I'm Susana Hands - The Franchise Lady®
Build, Scale, Exit, Without the Pain I Lived Through
I’ve spent 15 years in the trenches running franchises, building independent ventures, and consulting for global franchise brands.
But I’ve also lived the downside:
- Buying into the wrong franchise
- Scaling without systems
- Facing exit with no strategy
- Feeling stuck, overwhelmed, and under supported
That’s why I now help business owners avoid costly mistakes and fast track their success.
Whether you're expanding through franchising, preparing for exit, or buying/selling a franchise, I’ve done it, fixed it, and systemised it.
You don’t need to learn the hard way. You just need the right "Hands" with The Franchise Lady.
Franchise Business Coach
Have you considered expanding into the franchising industry but unsure what franchising really involves? I work with entrepreneurs seeking business growth and expansion into franchising. If you are exploring the idea of buying a franchise or have purchased a franchise and struggling to understand the industry, I help you to pave a path to success. I specialise in empowering you through franchise education and knowledge utilising my franchise expertise and guiding you to have a successful franchise business.
The Franchise Lady
- 15 years of experience in the franchising industry
- Multi-site Franchisee owner
- Franchisor, recruited 7 Franchisees in the first year
- Worked for 2 international franchise companies
- Helped 25+ businesses expand into franchising
- Generated $38.5 million in franchise sales for multiple brands
- Specialise in franchise sales recruitment
- A global stage speaker and well known franchise connector
- Masters in Business Administration
Looking at ways to grow, improve or expand your franchise?
Let's embark on this transformative journey together? Reach out today so that I can start crafting a road map to success for your business. Unlock your full potential with me. You're in good Hands!
What People Say About Me
Tara Delaney
Yoann Le Corre
Yoann Le Corre
Susana has been an incredible guide throughout my journey of acquiring my first franchise. Her extensive knowledge helped me not only evaluate the opportunity but also navigate the negotiation process. She set up for success.
Yoann Le Corre
Yoann Le Corre
Yoann Le Corre
Working with Susana has truly transformed our franchising journey. Her expert guidance and strategic insights enabled us to sign our very first franchisee in just three months. Susana's dedication, industry expertise, and personalised approach have not only accelerated our growth but also instilled great confidence in our future.
Jenny Boymal
Yoann Le Corre
Jenny Boymal
Susana is a passionate and highly skilled franchise professional! She has been recognised by her industry peers and industry suppliers as a stand out franchising expert! Susana is an incredible asset to the sector and everyone she works with!
Vanessa Wilmot
Yoann Le Corre
Jenny Boymal
Susana Hands is a highly experienced, franchise professional with extensive experience in the franchise industry. Susana is a very passionate and positive individual, and an engaging leader.
Ayesha Ali Khan
Ayesha Ali Khan
Ayesha Ali Khan
Working with Susana has been an absolute game-changer in my franchisor relationship journey. Her visionary leadership and unmatched industry insight have been instrumental in guiding our franchise channel.
Marnie LeFevre
Ayesha Ali Khan
Ayesha Ali Khan
Susana is a trusted Franchisor advisor, business coach & consultant. She excels at demystifying complex topics such as franchise recruitment and sales strategies, providing practical tools and insights that empowers. Susana’s hands-on experience and genuine passion for helping others makes her an exceptional guide on the path to extraordinary business success.
Maria Xynias
Ayesha Ali Khan
David Giovenco
Susana's professionalism, wealth of information and guidance have been instrumental in growing our franchise network across Australia. Working with Susana has been a pleasure, and we're grateful for her pivotal role in our journey to success.
David Giovenco
Ayesha Ali Khan
David Giovenco
With Susana Hands' expertise and guidance, we've achieved unparalleled success at Kicks After School Care
Meet Ups with Founders/CEO's
James Keyes
Paul Signorelli
Paul Signorelli
7-Eleven & Blockbuster
Paul Signorelli
Paul Signorelli
Paul Signorelli
Dolton House Group
Adam Coffey
Paul Signorelli
Adam Coffey
The Chairman Group/ Empire Builder
Brian Smith
Paul Signorelli
Adam Coffey
Founder of UGG Boot
Bobby & Sofia Castro
Bobby & Sofia Castro
Bobby & Sofia Castro
Built and sold the billion-dollar company Bankers Healthcare Group (BHG)
Tonino Lamborghini
Bobby & Sofia Castro
Bobby & Sofia Castro
Founder of Lamborghini Cars
Ziad Makhzoumi
Bobby & Sofia Castro
Ziad Makhzoumi
Prime Strategy Consulting Group
David Grutman
Bobby & Sofia Castro
Ziad Makhzoumi
Owner and partner in several Miami-based restaurants and night clubs
Mark Shapiro
Lance Bachmann
Lance Bachmann
Real Estate Investor & Mentor
Lance Bachmann
Lance Bachmann
Lance Bachmann
Sold multiple companies for millions of dollars
Dr. Meyer Patel
Lance Bachmann
Dr. Meyer Patel
OxyHealth LLC
JT Foxx
Lance Bachmann
Dr. Meyer Patel
9 Figure Entrepreneur
Paul Antonelli
Richard Harpin
Paul Antonelli
Founder of Resicert Property Inspections
Ray Titus
Richard Harpin
Paul Antonelli
Founder of United Franchise Group
Richard Harpin
Richard Harpin
Richard Harpin
Founder of HomeServe
Tim Gannon
Richard Harpin
Richard Harpin
Founder of Outback Steakhouse
John Paul DeJoiro
JT Foxx & Hugh Hilton
John Paul DeJoiro
Multi-billion dollar brands: the Paul Mitchell line of hair care products and the premium Patrón Spirits Company
JT Foxx & Hugh Hilton
JT Foxx & Hugh Hilton
JT Foxx & Hugh Hilton
Multi-million Dollar Company Exits Experts & Business Advisors
Billy Ray Taylor
JT Foxx & Hugh Hilton
JT Foxx & Hugh Hilton
LinkedXL & Global Operations Strategist with Goodyear
Meet Ups with Celebrities
Kevin Costner
Kevin Costner
Kevin Costner
US Actor
Bodyguard & Yellowstone
Rick Hoffman
Kevin Costner
Kevin Costner
Louis Litt - US Actor in Suits
Andea Bocelli
Kevin Costner
Andea Bocelli
Italian Tenor
Mario Lopez
Kevin Costner
Andea Bocelli
American Actor and Television Host
Michael Buffer
Michael Buffer
Michael Buffer
American Announcer
"Lets Get Ready to Rumble"
Bruce Buffer
Michael Buffer
Michael Buffer
UFC Octagon Announcer
"It's Time..."
Cuttino Mobley
Michael Buffer
Cuttino Mobley
American former professional basketball player
Ronn Moss
Michael Buffer
Cuttino Mobley
Ridge Forester - The Bold & The Beautiful, American TV Series
Edward Parks
Veronica Bocelli
Brian McKnight
Opera Singer
Sings with Andrea Bocelli
Brian McKnight
Veronica Bocelli
Brian McKnight
American Singer Songwriter
Veronica Bocelli
Veronica Bocelli
Veronica Bocelli
Andrea Bocelli's Wife
Kevin Spacey
Veronica Bocelli
Veronica Bocelli
American Actor